reputation risk

Three-Way Damage

Do you remember that cute VW video, “The Force”? The one where the little boy, dressed up as Darth Vader, can’t get a reaction from anyone or anything, even his dog, when he tries his super-powers on them? Then, Dad drives up in his VW Passat and the Vader-wannabe is, magically, able to get the lights to flash. The camera pans to parents looking out the window. Dad gives a conspiratorial grin as he clicks the remote control. On September 18, 2015, world markets were rocked by news that Volkswagen had knowingly falsified its emissions of toxic nitrogen oxides. The […]

SM 2. Good Insight Into The Social Ecosystem

“Customers, employees, and suppliers are empowered” through social media, said Barbara Gray, CFA, Equity Analyst and Founder of Brady Capital Research, (BCR) and this fosters the growth of firms that behave responsibly to them. Her company actively promotes investment in companies with “positive social capital.” Gray was the second panellist (of four) to address the topic “The Impact of Social Media on the Investment Process” at a CFA Toronto Society gathering held in the gallery of the TMX Broadcast Centre on the evening of May 21, 2014. As an example of negative social capital, she cited a case of Air […]

SM 1. Don’t be afraid to share a joke

When it comes to social media, “a common misconception is that you have to be on all platforms,” said Jennifer Guo, Account Executive, Talent Solutions at LinkedIn. Instead, she advised, “decide which is your priority platform” and stick with that.  Guo was the first of a four-member CFA Toronto Society panel speaking in the gallery of the TMX Broadcast Centre on the evening of May 21, 2014 on the topic “The Impact of Social Media on the Investment Process.” The event, sponsored by the Equity and Derivatives Committee of CFA Toronto, was introduced by Chris Sheridan, Senior VP, Institutional Sales […]